by Denyse O'Leary
ARN correspondent
So what should the intelligent design community do about media in the next decade?
1. Do not wait and hope for legacy mainstream media to understand the intelligent design controversy. They will likely go under first.
2. Start new media now, before you need a licence. (When new laws are introduced, people who are already key players on the scene are usually "grandfathered.")
3. As much as possible, use Internet-based technologies for communications. They are cheap, and easy to adapt and move around as necessary. Also, many old media pundits are not as efficient with them as you may be.
4. Blogs are the new magazines. Because the blogosphere is growing, growth is easy. But later, when most people are using the blogosphere, you must persuade people to go to your blog instead of some other one. Now is the time to start building a readership, not later.
5. Denormalize the Darwinists. That is, cover the out-of-control, stupid stuff they are forced to do in order to maintain their position, and ask people, "is this normal?" (This tactic is being increasingly used in Canada to start to disempower unaccountable and out-of-control government agencies. )
6. Don't be narrow. Cover the inroads that self-organization theorists, for example, are making against Darwinists, even if you don't personally think they have the answer. They do have some pretty good questions, after all.
7. Be aware of and defend any legal rights you may have to free speech or choice of reading/viewing material. Do bear in mind, however, that constitutional statements can be reinterpreted by judges so that they do not mean in practice what they appear to mean at face value - and certainly not what was intended by the people who wrote them. Anyone remember the Fairness Doctrine?
Conclusion: Legacy mainstream media, whose roots are in a materialist view of the world, are suffering from two problems: Their view of the world is increasingly disconfirmed by evidence and their audience is moving to a variety of specialty media. Circumventing their likely efforts to retain a captive audience will require courage and resourcefulness.
Back to top: The intelligent design community and the media revolution - some thoughts from an old hack
Toronto-based Canadian journalist Denyse O'Leary (www.designorchance.com) is the author of the multiple award-winning By Design or by Chance? (Augsburg Fortress 2004), an overview of the intelligent design controversy. She was named CBA Canada's Recommended Author of the Year in 2005 and is co-author, with Montreal neuroscientist Mario Beauregard, of The Spiritual Brain: A neuroscientist's case for the existence of the soul (Harper 2007).
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